Culture
This Sweaty Billboard Targets Zika-Carrying Mosquitoes
New billboards in Brazil will use the alluring aroma of humans to attract and trap hundreds of hungry insects.
Billboards have come a long way since they were first successfully used in the 1800s to promote the circus industry. Today, they attract passersby with not only straightforward advertisements but also witty ad campaigns and flashy tech. But the latest billboards in Brazil aren’t meant for humans at all.
These billboards target mosquitoes, specifically those that carry the Zika virus. Created by Brazilian ad agencies Posterscope and NBS, the Mosquito Killer Billboard replicates the smell of human sweat to attract, trap, and then kill Aedes aegypti mosquitoes.