Justice

Your Newest Reminder of the Wage Gap Is an Alarm Clock

The 79% Work Clock chimes to alert employees of the persistent pay gap in the U.S.
Peter Lueders / PARTY

It’s no secret that, on average, women in the U.S. still earn only 79 percent of what men do each year. So why should they be working the same hours?

That’s the playful concept behind the 79% Work Clock, a collaboration between PARTY, a creative lab based in New York and Tokyo, and MTV’s Look Different campaign to erase hidden biases related to gender, race, or sexual orientation. The clock chimes once 79 percent of the workday is over, reminding women (and their male colleagues) that the wage gap is an ever-present aspect of working life in America.