Culture

Korea's 'Pink Light' Campaign Reminds Riders to Yield Seats to Pregnant Women

Signals near priority seating light up when an expectant mother approaches.
Youtube/Pink Light Campaign

If you ride the subway, you’ve probably seen this far too many times: A pregnant woman stands in a crowded car trying to balance herself while the commuters seated in front of her pretend to not notice. They look down at their phones, furiously scrolling and tapping away, or they simply close their eyes.