Culture
Why Not Cozy Up to a Candle That Smells Like a MacBook?
Because nothing conjures home and comfort like the scent of cold metal.
A lot of scented candles try to corner the nostalgia industry, trafficking in whiffs of something fresh out of the oven (vanilla bean, pumpkin pie) or by distilling something festive, like pine. They can be wholesome in a way that feels—or smells—cloying.
But even if they reek, scented candles nod to the potency of sensory memories; they rely on the notion that consumers are swayed by an appeal to a happy recollection.