Economy
Missoula Taps the Power of Beer
How much can craft brewing power economic development? This Montana city is trying to find out.
On a recent evening in Missoula, Montana, Nick Munoz and two friends from Logan, Utah, stood in a taproom called the Dram Shop, desperately contemplating a prodigious beer list projected onto the wall.
The trio—all college students—were pre-gaming before a tour of Missoula aboard Thirst Gear, a 12-seat, canopy-covered “bicycle” that roams this university town’s many craft breweries.