Economy

The Underdogs Bidding on Amazon HQ2

Why are small, long-shot cities, who on the surface don’t seem to meet at least one of Amazon’s threshold criteria, putting their hats in the ring?
A screenshot from Frisco's Amazon bid video, "Frisco is Primed for #HQ2".City of Frisco/Youtube

This September, Danbury, Connecticut’s mayor and Frisco, Texas’s, mayor both released videos asking a charming, robotic personal assistant variations of the same question: “Alexa, where should Amazon HQ2 go?” To Danbury’s Mayor, Alexa says, obediently, “Danbury, Connecticut.” To Frisco’s, Alexa declares “Frisco.”

Other larger cities subsequently co-opted the same stunt, but Danbury and Frisco are bound by a unique sort of competitive spirit: in the quest for Amazon’s second headquarters, they’re long-shot bidders.