Housing
The Suburb Wooing Millennials With Avocados, Kombucha, and Cheap Houses
In a new comic-strip ad campaign, Homewood, Illinois, bills itself as a hip, diverse, urban neighborhood that Millennials can afford. The only catch: It’s in the suburbs.
Four friends in early middle age are chatting on a small-town sidewalk. “So, what are you doing this weekend?” asks one of them, a man in a button-down shirt. “The usual,” replies his friend, a black woman wearing a t-shirt with a rainbow-striped heart. “A guitar lesson, checking out the artisan street fair with the littles, and then some Aurelio’s—“
Her partner, a blond woman, cuts in. “From the old oven, of course!”