Economy

The Serious Mission Behind a $50 Million Comedy Museum

The struggling Western New York city of Jamestown has big dreams for its new comedy museum. Can it live up to the hype?
A mural of Jamestown's most famous person: Lucille Ball.David Duprey/AP

Every year in Jamestown, New York, the beginning of August brings an invasion of Lucys.

For the past three decades, thousands of people in red wigs and polka-dot dresses have converged here each summer for the five-day Lucille Ball Comedy Festival. These superfans don’t just love Lucy—they’re head-over-heels for her. They compete in a fashion show, buy I Love Lucy memorabilia, and participate in an intense chocolate-wrapping contest, inspired by perhaps Ball’s most memorable scene. Lucy-centric events occur all over town alongside a series of stand-up performances in nearby theaters.