Economy

Why IKEA Wants to Move Downtown

The retail giant plans to open a series of “city center” stores, starting in Manhattan. It’s a notable departure from its usual big-box suburban megastores.
IKEA plans open 30 smaller stores in city centers over the next two years, starting in Midtown Manhattan.Ints Kalnins/Reuters

Next spring, IKEA is moving to the heart of Manhattan.

For anyone who knows the furniture retailer’s massive blue-box megastores, this might come as a surprise. But what you’ll find at the Midtown outpost is something new: a “Planning Studio” with a much smaller footprint, where New Yorkers can get one-on-one advice before ordering items for delivery.