Culture

The Rise and Fall of New Year’s Fitness Resolutions, in 5 Charts

The January gym spike is real, but it drops off just a few weeks later, according to data from location and fitness apps.
How's that fitness resolution of yours going?Brendan McDermid/Reuters

“Beat the New Year’s resolution rush!” read a chirpy email that landed in my inbox as January approached. It was an invitation to join a local gym (first month free!), and it served as a reminder that it was that time again, when many of us vow this is the year we become better versions of ourselves. Indeed, fitness remains the top resolution every year among those who proclaim “new year, new me.”

In a survey conducted by NPR and The Marist Poll in November and December, 44 percent of 1,075 American adults said they were likely to make a New Year’s resolution. Among them, 13 percent set out to exercise more, making it the most common resolution. Related ambitions to lose weight and eat better ranked third and fourth, respectively. Together, they’re goals for almost a third of all resolution makers.