Culture

How #Trashtag Inspired People to Clean Up Their Parks

A social media challenge had people across the globe cleaning up beaches, parks, rivers—and urging their friends to get in on the action.
In 2017, volunteers cleaned up nearly 374,000 pieces of trash, most of which were plastic.Wayne Parry/AP

Garbage hardly makes for a good Instagram backdrop.

But over the weekend, the #trashtag challenge had people across the globe posing with heaps of trash bags. One of the initial prompts, posted on Saturday in the “wholesome memes” subreddit, challenged people to take before-and-after shots of areas in dire need of a good cleaning. The post, which the Redditor aimed at “bored teens,” featured a meme of two photos: one of a guy sitting in a landscape full of litter, and another of him standing triumphantly next to eight garbage bags and a shovel.