Culture
Luxury Gyms Invite You to Work Out, Hang Out, Or Just Work
With their invite-only policies and coworking spaces, high-end urban gyms aspire to be fitness studio, social club, and office rolled into one.
In the future, an algorithm will spit out your optimal workout plan. It will be implemented by a private trainer, in a space that looks less like a gym than a sleek hotel lobby. After showering, you may walk out of the locker room to find other members milling around a pop-up art gallery.
They’ll be your friends. Or at least they’ll be part of your network.