Justice
For Female Entrepreneurs, a Ground-Floor Apartment Is Key
A new study finds that the home-based businesses of poor women in a Colombian city are much more successful when they are located on the street level.
When it comes to business location, we typically think in terms of neighborhood—say in a downtown commercial corridor or a suburban office park. What we don’t think about is the floor a business is located on and how that might affect its success.
The reality is the floor a business occupies can matter significantly and in surprising ways.