Culture

How to Build a Better Kids' Bike

Isla Rowntree started a company to give children the best ride possible. Now she’s working to make the bikes sustainable.
Designing a bike for kids is harder than it looks.Bogdan Cristel/Reuters

More than a decade ago, British cyclist Isla Rowntree noticed that kids’ bikes were poorly designed. Most were incredibly heavy—sometimes even heavier than adult bikes—and their brake levers were difficult for small hands to reach and operate. Rowntree also felt that the decorative stuff—tassels, Little Mermaid paraphernalia—took away from the object itself. “I mean, a bike is a fantastic gift—there is no need to pretend it is something else,” she told Forbes.

Rowntree decided she could do better, and founded Islabikes—the first company dedicated exclusively to children’s bikes—in 2006. While its headquarters are in the U.K., the outfit has a U.S. office in Portland, Oregon. It offers bikes for all ages—from toddlers to teens—starting with balance bikes, which lack pedals or chains. These allow small children to learn how to balance so they’re better prepared when they graduate to pedals. (Training wheels just hinder the process.)