Navigator: WeWorkaholic

It is 8 p.m., and I am sitting on the 19th floor of a WeWork in California. I eat my lunch here, and drink two cups of coffee here, and I consider going to the gym here, but don’t, almost every day. On Wednesday, I got my haircut here. Last week—and I will admit, the week before that—I had a beer here, but always less than four in one day, as is the company’s rule, not that they are monitoring my consumption. (Are they?)

Surprising as it may seem, I do not live in this WeWork. I only work here. But the We Company, as the embattled business behind WeWork renamed itself earlier this year, wants to make clocking in, hustling, and grinding even more chill and fun than non-work life. The water cups say, “Always Half Full.” The mugs say, “Do What You Love.” The morning emails inviting us to the make-your-own PB&J sandwich bar say “TGIM!”