Justice
Olympics Attendees May Wear All the Non-Sponsor Apparel They Wish
Despite what the LOCOG chief said on the radio, Pepsi and Nike gear will not be banned at the London games.
Spectators at the 2012 Summer Olympics in London who choose to wear non-sponsor merchandise shouldn't be worried about being denied entrance to event venues after all.
During a Friday BBC radio appearance, London organizing committee chief Sebastian Coe raised eyebrows when he declared that "you probably wouldn’t be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors and they have put millions of pounds into this project but also millions of pounds into grass roots sport. It is important to protect those sponsors.”