Transportation
How to Make Transit (and Biking and Walking) Sexy
Urban designer and writer Darrin Nordahl thinks it's time for advocates of alternative transportation to stop trying to appeal to reason and go for the gut instead.
Maybe what transit in the United States needs is a little more joy.
“Joy” and other enticing words such as “freedom,” “fun,” “sexy,” and “seductive” are common parlance in automobile marketing. But when it comes to transit – at least in the United States – not so much.