Transportation
Corporate Sponsorship of New York Bike Share Probably Not a Sign of the Apocalypse
The city is covered in advertisements. At least this one will help me move my butt from one part to the other.
When New York City announced the sponsor and price structure of its new bike share program this week, I expected general happiness to ensue, especially from my friends who ride bikes around town and who care about making the city’s streets safer for non-car transportation.
There was a lot of positive feedback in my Facebook and Twitter feeds, it’s true. But there was also a fair amount of grumbling from people I know. They weren’t necessarily upset about the pricing, which got so much negative attention in the mainstream news, but is truly kind of a red herring.