Courtesy: Reel

A customizable "basket" that carries everything from patch kits to baguettes.

Reel, a design for DIY storage by Yeongkeun Jeong and Aareum Jeong, is the latest bike accessory that’s distracting us at work.

Yeongkeun Jeong is a young Korean designer who’s worked for everyone from Hyundai to UNIQLO. “Unlike common bicycle accessories,” he writes, “the flexibility of the band allows the user to express their style by customizing the shape of Reel.”

The concept is fairly simple. Reel comes in two parts: a long piece of strong red rope, plus a sheet of clear plastic buttons. Peel a buttons off the sheet and attach them at regular intervals along your bike’s frame (they form teeth to keep the rope in place, preventing it from sliding to the bottom of the frame). Then uncoil the rope and start looping it around the diamond-shaped hole that’s formed by your top tube, down tube, and seat tube. When you’re done, you’ll have an ad-hoc “basket” to portage everything from patch kits to baguettes (just like on the Tour!).

Although, to be frank, Reel seems like it’s tempting fate. Twisting a thick rope around your frame, only millimeters away from complex mechanical system that keep your body in motion in traffic… Well, let’s just say, we’d test it out on the sidewalk first. Ride safe!

This post originally appeared on Architizer, an Atlantic partner site.

About the Author

Most Popular

  1. An aerial photo of downtown Miami.
    Life

    The Fastest-Growing U.S. Cities Aren’t What You Think

    Looking at the population and job growth of large cities proper, rather than their metro areas, uncovers some surprises.

  2. a photo of a BYD-built electric bus.
    Transportation

    A Car-Centric City Makes a Bid for a Better Bus System

    Indianapolis is set to unveil a potentially transformative all-electric bus rapid transit line, along with a host of major public transportation upgrades.

  3. Transportation

    When a Transit Agency Becomes a Suburban Developer

    The largest transit agency in the U.S. is building a mixed-use development next to a commuter rail station north of Manhattan.

  4. a photo of a tiny house in Oregon
    Design

    How Amazon Could Transform the Tiny House Movement

    Could the e-commerce giant help turn small-home living from a niche fad into a national housing solution?

  5. Warren Logan
    Transportation

    A City Planner Makes a Case for Rethinking Public Consultation

    Warren Logan, a Bay Area transportation planner, has new ideas about how to truly engage diverse communities in city planning. Hint: It starts with listening.

×