Reuters

Traffic Psychologists in Sao Paolo try to cheer up the city's drivers with signs, high fives, and physical affection.

Sitting in traffic can be truly misery-inducing. A group in Sao Paulo thinks they have the solution. The Traffic Psychologists are a non-profit non-governmental organization which aims to "humanize traffic and reduce the level of stress caused to drivers," according to Reuters.

They do this by, among other things, doling out free hugs and high fives to bus riders, motorcyclists and even drivers. And with good reason - Sao Paulo has notoriously bad traffic, with more than 7 million vehicles on the road, according to figures from the state transport authority Detran.

Here are some pictures of the Traffic Psychologists at work, buy Reuters photographer Nacho Doce.



About the Author

Most Popular

  1. Life

    The History of Sears Predicts Nearly Everything Amazon Is Doing

    One hundred years ago, a retail giant that shipped millions of products by mail moved swiftly into the brick-and-mortar business, changing it forever. Is that happening again?

  2. Transportation

    An App For Democratizing Street Design

    So far, tech companies have been determining how driverless cars will fit into the grid. ReStreet invites you to weigh in.

  3. POV

    Why the Future Looks Like Pittsburgh

    The city’s rise as a global innovation city reflects decades of investment in emerging technology, a new Brookings report says.

  4. Life

    Where New York City Is Going Next

    In part two of our interview with Dan Doctoroff, the former deputy mayor of economic development and current CEO of Sidewalk Labs shares his thoughts on zoning, transportation, technology, and President Trump.

  5. Solutions

    America's Loneliest Town Is Searching for a Match

    It's four hours to the nearest airport, three hours to Walmart, and there's no high-speed internet. But this tiny mining town is still determined to join the 21st century.