Reuters

Traffic Psychologists in Sao Paolo try to cheer up the city's drivers with signs, high fives, and physical affection.

Sitting in traffic can be truly misery-inducing. A group in Sao Paulo thinks they have the solution. The Traffic Psychologists are a non-profit non-governmental organization which aims to "humanize traffic and reduce the level of stress caused to drivers," according to Reuters.

They do this by, among other things, doling out free hugs and high fives to bus riders, motorcyclists and even drivers. And with good reason - Sao Paulo has notoriously bad traffic, with more than 7 million vehicles on the road, according to figures from the state transport authority Detran.

Here are some pictures of the Traffic Psychologists at work, buy Reuters photographer Nacho Doce.



About the Author

Most Popular

  1. Transportation

    Do Driverless Cars Need Their Own Roads Around Manhattan?

    A concept for AV expressways promises to reduce travel times, but falls into an old trap of car-centric planning.

  2. Transportation

    Trump's $1 Trillion Infrastructure Plan Has New Reason For Skepticism

    A lawsuit now alleges the president’s advisory council was convened illegally.

  3. Equity

    Why Jimmy Carter Believes Housing Is a Basic Human Right

    Richard Florida talks to the former president about housing, Habitat for Humanity, and how government assistance enabled their current success.

  4. Design

    Where Edmonton Goes Next

    The city that hosted this year’s Habitat for Humanity build also wants to create a downtown that attracts people to stay around after the Alberta oil boom has faded.

  5. Videos

    5 Ways to Seriously Battle Traffic

    So long as cars are among us, road pricing, ramp meters, and diamond-shaped intersections can mitigate horrendous commutes, a new video explains.