M2Film

The ride of your life awaits in Denmark.

While American cities continue to make banal arguments for public transit -- costs less, saves the environment, blah blah blah -- Danish bus company Midttrafik has given the people what they want: a totally radical ode to bus excellence.

The video, by M2Film, features fighting, a cool driver, "free handles," and Danish babes with windswept hair. (On second thought, that's probably the overpowering A/C units at work.)

"With this new campaign," the film company writes, "the aim is to change the general view upon the bus and Midttrafik: The bus is modern and “in” – yeah, the bus is f...... cool!"

All images: M2Film.

About the Author

Most Popular

  1. Life

    The Cities Americans Want to Flee, and Where They Want to Go

    An Apartment List report reveals the cities apartment-hunters are targeting for their next move—and shows that tales of a California exodus may be overstated.

  2. photo: Dominque Walker, founder of Moms 4 Housing, n the kitchen of the vacant house in West Oakland that the group occupied to draw attention to fair housing issues.
    Equity

    A Group of Mothers, a Vacant Home, and a Win for Fair Housing

    The activist group Moms 4 Housing occupied a vacant home in Oakland to draw attention to the city’s affordability crisis. They ended up launching a movement.

  3. photo: A Lyft scooter on the streets of Oakland in July.
    Transportation

    4 Predictions for the Electric Scooter Industry

    Dockless e-scooters swept cities worldwide in 2018 and 2019. In 2020, expect the battery-powered micromobility revolution to take a new direction.

  4. photo: a pair of homes in Pittsburgh
    Equity

    The House Flippers of Pittsburgh Try a New Tactic

    As the city’s real estate market heats up, neighborhood groups say that cash investors use building code violations to encourage homeowners to sell.  

  5. a photo of a bus stop in Paris, France.
    Transportation

    Very Bad Bus Signs and How to Make Them Better

    Clear wayfinding displays can help bus riders feel more confident, and give a whole city’s public transportation system an air of greater authority.

×