M2Film

The ride of your life awaits in Denmark.

While American cities continue to make banal arguments for public transit -- costs less, saves the environment, blah blah blah -- Danish bus company Midttrafik has given the people what they want: a totally radical ode to bus excellence.

The video, by M2Film, features fighting, a cool driver, "free handles," and Danish babes with windswept hair. (On second thought, that's probably the overpowering A/C units at work.)

"With this new campaign," the film company writes, "the aim is to change the general view upon the bus and Midttrafik: The bus is modern and “in” – yeah, the bus is f...... cool!"

All images: M2Film.

About the Author

Most Popular

  1. Maps

    Your Maps of Life Under Lockdown

    Stressful commutes, unexpected routines, and emergent wildlife appear in your homemade maps of life during the coronavirus pandemic.

  2. photo: Social-distancing stickers help elevator passengers at an IKEA store in Berlin.
    Transportation

    Elevators Changed Cities. Will Coronavirus Change Elevators?

    Fear of crowds in small spaces in the pandemic is spurring new norms and technological changes for the people-moving machines that make skyscrapers possible.

  3. photo: The Pan-Am Worldport at JFK International Airport, built in 1960,
    Design

    Why Airports Die

    Expensive to build, hard to adapt to other uses, and now facing massive pandemic-related challenges, airport terminals often live short, difficult lives.

  4. photo: an open-plan office
    Life

    Even the Pandemic Can’t Kill the Open-Plan Office

    Even before coronavirus, many workers hated the open-plan office. Now that shared work spaces are a public health risk, employers are rethinking office design.

  5. Maps

    Visualizing the Hidden ‘Logic’ of Cities

    Some cities’ roads follow regimented grids. Others twist and turn. See it all on one chart.

×