M2Film

The ride of your life awaits in Denmark.

While American cities continue to make banal arguments for public transit -- costs less, saves the environment, blah blah blah -- Danish bus company Midttrafik has given the people what they want: a totally radical ode to bus excellence.

The video, by M2Film, features fighting, a cool driver, "free handles," and Danish babes with windswept hair. (On second thought, that's probably the overpowering A/C units at work.)

"With this new campaign," the film company writes, "the aim is to change the general view upon the bus and Midttrafik: The bus is modern and “in” – yeah, the bus is f...... cool!"

All images: M2Film.

About the Author

Most Popular

  1. A man rides an electric scooter in Los Angeles.
    Perspective

    Why Do City Dwellers Love to Hate Scooters?

    Electric scooters draw a lot of hate, but if supported well by cities, they have the potential to provide a widespread and beneficial mode of transportation.

  2. A mural of Woody Guthrie in Tulsa, Oklahoma.
    Life

    Don't Move People Out of Distressed Places. Instead, Revitalize Them

    A new study shows that place-based policies are key to helping people in distressed cities, where investments should be tailored to local economic conditions.

  3. a map comparing the sizes of several cities
    Maps

    The Commuting Principle That Shaped Urban History

    From ancient Rome to modern Atlanta, the shape of cities has been defined by the technologies that allow commuters to get to work in about 30 minutes.

  4. People walk along a new elevated park that winds through a historic urban area.
    Equity

    How to Build a New Park So Its Neighbors Benefit

    A new report from UCLA and the University of Utah surveys strategies for “greening without gentrification.”

  5. Life

    How Democrats Conquered the City

    The 150-year history of how a once-rural party became synonymous with density.

×