M2Film

The ride of your life awaits in Denmark.

While American cities continue to make banal arguments for public transit -- costs less, saves the environment, blah blah blah -- Danish bus company Midttrafik has given the people what they want: a totally radical ode to bus excellence.

The video, by M2Film, features fighting, a cool driver, "free handles," and Danish babes with windswept hair. (On second thought, that's probably the overpowering A/C units at work.)

"With this new campaign," the film company writes, "the aim is to change the general view upon the bus and Midttrafik: The bus is modern and “in” – yeah, the bus is f...... cool!"

All images: M2Film.

About the Author

Most Popular

  1. an aerial photo of urban traffic at night
    Transportation

    The Surprisingly High-Stakes Fight Over a Traffic-Taming ‘Digital Twin’

    Why are some mobility experts spooked by this plan to develop a data standard that would allow cities to build a real-time traffic control system?

  2. a photo of the First Pasadena State Bank building, designed by Texas modernist architects MacKie and Kamrath. It will be demolished on July 21.
    Design

    The Lonely Death of a South Texas Skyscraper

    The First Pasadena State Bank, a 12-story modernist tower inspired by Frank Lloyd Wright, has dominated this small town near Houston since 1962.

  3. A photo of anti-gentrification graffiti in Washington, D.C.
    Equity

    The Hidden Winners in Neighborhood Gentrification

    A new study claims the effects of neighborhood change on original lower-income residents are largely positive, despite fears of spiking rents and displacement.

  4. A NASA rendering of a moon base with lunar rover from 1986.
    Life

    We Were Promised Moon Cities

    It’s been 50 years since Apollo 11 put humans on the surface of the moon. Why didn’t we stay and build a more permanent lunar base? Lots of reasons.

  5. SEPTA trains in Philadelphia
    Transportation

    Startups Are Abandoning Suburbs for Cities With Good Transit

    A new study finds that new business startups are choosing cities with good public transportation options over the traditional suburban locations.

×