Henry Grabar is a staff writer for Slate’s Moneybox and a former fellow at CityLab. He lives in New York.
The ride of your life awaits in Denmark.
While American cities continue to make banal arguments for public transit -- costs less, saves the environment, blah blah blah -- Danish bus company Midttrafik has given the people what they want: a totally radical ode to bus excellence.
The video, by M2Film, features fighting, a cool driver, "free handles," and Danish babes with windswept hair. (On second thought, that's probably the overpowering A/C units at work.)
"With this new campaign," the film company writes, "the aim is to change the general view upon the bus and Midttrafik: The bus is modern and “in” – yeah, the bus is f...... cool!"
All images: M2Film.