Transportation
We Won't Get More Women on Bikes Until We Have Stores That Cater to Them
A new crop of women-specific bike shops aim to fix the gender imbalance.
Early on a recent Friday morning, a group of 20 women gathered in a windowless conference room in a convention center in Las Vegas. If anyone was hungover, the evidence had been wiped clean; there was nary a genitalia-shaped accessory in sight.
Not bachelorettes but bikes were the topic of the hour. This group was just a small portion of the 20,000 attendees of Interbike, the largest bicycle trade show in North America and a necessary pilgrimage for industry types. They come to peruse the latest innovations and newest products.