It's a Monty Python gag, of course.
And now for something completely different: a hand-crafted doohickey that makes a bicycle sound like a trotting horse.
Why a horse and not, say, a hissing camel or choo-chooing locomotive? The makers of the Trotify device seem to be paying tribute to Monty Python and the Holy Grail, which features a running gag about King Arthur's imaginary horse and the noise produced by a couple of coconut shells. For about $26, anybody who was promised a pony as a child, but never had that dream come to fruition, can mount a Trotify kit on their ride and sound like one-quarter of a polo team ambling through town.
This gadget is, according to its website, the "leading bike-horse hybridiser in the world." It's being marketed by Original Content London, a creative-concept studio that's behind the equally unnecessary curvy pool table. The doodad is still in the concept stage, with the firm trying to bill 1,000 sales before releasing it to the public sometime next spring. Horse-bike lovers shouldn't get their hopes up, as they're only about halfway to that goal as of today.
Trotify's marketing team is playing heavily to lovers of quirk and steampunk, but perhaps they should focus on how the device could improve bike safety. What pedestrian wouldn't dive out of the way if they thought they were in imminent danger of a horse trampling? Here's another spot highlighting the typical Trotify consumer's "need for steed":