Keri Tan, Max Pilwat, Ferdi Rodriguez

Slow commute? No problem.

There's never a wasted moment when you have a smartphone, for better or for worse. Even underground users can patronize the "virtual supermarket," billboards that helps you make a shopping list later delivered to your door.

A group of students at the Miami Ad School envision putting that technology to decidedly more pleasurable use. "Underground Library," designed by Max Pilwat, Keri Tan and Ferdi Rodriguez, proposes a series of advertisements for the New York Public Library where a quick swipe could send the first ten pages of a book right to your phone.

After you've finished your sample, upon emerging from the subway, a map points the way to the nearest library location. The system would use near field communication (NFC), a technology capable of wireless data transmission over short distances, so that it works in non-wired tunnels.

It is, sadly, a fictional campaign. But surely the NYPL could spare some of its renovation budget to put a few of these in circulation.

The Underground Library by Keri Tan, Max Pilwat and Ferdi Rodriguez from Dezeen on Vimeo.

About the Author

Most Popular

  1. Transportation

    With Trains Like Schwebebahn, No Wonder Germans Love Public Transit

    Infrastructure like this makes it clear why Germany continues to produce enthusiasm for public transit, generation after generation.

  2. Amazon HQ2

    New York’s Ejection of Amazon Is the Start of a Movement

    NYC lawmakers who led a resistance campaign against HQ2 are declaring victory. And already, they have plans to escalate their opposition to tax incentives.

  3. Transportation

    You Can’t Design Bike-Friendly Cities Without Considering Race and Class

    Bike equity is a powerful tool for reducing inequality. Too often, cycling infrastructure is tailored only to wealthy white cyclists.

  4. A photo of a visitor posing for a photo with Elvis in downtown Nashville
    Perspective

    Cities: Don’t Fall in the Branding Trap

    From Instagram stunts to Edison bulbs, why do so many cities’ marketing plans try to convince people that they’re exactly like somewhere else?

  5. A photo of a new car dealership
    Transportation

    Subprime Auto Loans Are Turning Car Ownership Into a Trap

    A record 7 million Americans are three months late on their car payments, revealing what could be cracks in the U.S. economy.