Jon Harris/Flickr

Adelaide's Tour de Work has gotten at least 1,633 people to cycle to the office.

As I write, Chris Froome, Alberto Contador, the immensely appealing Nairo Quintana and the indefatigable Richie Porte are mere days away from completing the 100th edition of the Tour de France. It's a sports event like no other, three weeks of world-class cycling competition, pageantry and drama amidst some of the world's most beautiful countryside and towns.

It's not quite the Tour de France but, meanwhile, the Australian city of Adelaide stages the Tour de Work, a different and more accessible cycling event designed to encourage bike commuting. Held each November (springtime in Australia), the Tour de Work reaches out to employers to participate in a fun, free competition. It's popular: 162 workplaces representing at least 1,633 riders joined the program last year, and the results of each firm's participation are posted on the Tour de Work website.

According to the video below, more than 40 percent of the non-cyclists who took park in the Tour in 2009 have continued to cycle regularly afterwards.

The Tour de Work is run by Adelaide City Council, in partnership with the UK-based Challenge for Change and the Adelaide-based organization Sustainable Focus. Challenge for Change’s mission is to encourage cycling, while Sustainable Focus works with businesses and individuals towards implementing practical changes to help ensure sustainability into the future. Over the last four years Challenge for Change has run over 50 cycling challenges internationally, involving 76,338 people and 3,481 organizations.

All this is mainly to introduce you to the fun, upbeat video about the program.  Check it out:

Top image courtesy of Flickr user Jon Harris. This post originally appeared on the NRDC's Switchboard blog, an Atlantic partner site.

About the Author

Most Popular

  1. A man and a woman shop at a modern kiosk by a beach in a vintage photo.
    Design

    Why Everyday Architecture Deserves Respect

    The places where we enact our daily lives are not grand design statements, yet they have an underrated charm and even nobility.

  2. A chef prepares food at a restaurant in Beijing, China.
    Life

    What Restaurant Reviews Reveal About Cities

    Where official census data is sparse, MIT researchers find that restaurant review websites can offer similar demographic and economic information.

  3. Environment

    How ‘Corn Sweat’ Makes Summer Days More Humid

    It’s a real phenomenon, and it’s making the hot weather muggier in the American Midwest.

  4. a photo of the First Pasadena State Bank building, designed by Texas modernist architects MacKie and Kamrath. It will be demolished on July 21.
    Design

    The Lonely Death of a South Texas Skyscraper

    The First Pasadena State Bank, a 12-story modernist tower inspired by Frank Lloyd Wright, has dominated this small town near Houston since 1962.

  5. The legs of a crash-test dummy.
    Transportation

    A Clue to the Reason for Women’s Pervasive Car-Safety Problem

    Crash-test dummies are typically models of an average man. Women are 73 percent more likely to be injured in a car accident. These things are probably connected.

×