Greater Fort Lauderdale Convention & Visitors Bureau

We can't imagine a better ad for a Florida vacation.

It's snowing in New York today. Wind chill might even bring the temperatures into the single digits. Unsurprisingly, Florida's tourism industry is taking advantage.

To entice winter-weary New Yorkers, the Greater Fort Lauderdale Convention & Visitors Bureau has transformed one Manhattan bus shelter into an oasis. The shelter, at the busy cross-town M42 stop between Lexington and Third Avenue, features heated benches and a bright yellow, beach chair-inspired design.

On opening day, two bathing suit-clad models even braved the cold to hand out free sunglasses and MetroCards and make the case for a Florida vacation. Sounds pretty good right about now.

(h/t PSFK)

Images via Greater Fort Lauderdale Convention & Visitors Bureau.

About the Author

Most Popular

  1. A rendering of Quayside, the waterfront development now being planned for Toronto.
    Solutions

    A Big Master Plan for Google's Growing Smart City

    Google sibling company Sidewalk Labs has revealed its master plan for the controversial Quayside waterfront development—and it’s a lot bigger.

  2. a photo of commuters on Oakland's Bay Bridge.
    Transportation

    Can Waze Convince Commuters to Carpool Again?

    Google’s wayfinding company wants to help drivers and riders find each other on its navigation app—and ease traffic congestion along the way.

  3. Life

    McDonald's Restaurants Are America's Ultimate 'Third Places'

    Americans have fewer and fewer spaces to gather. That’s where nuggets come in.

  4. Anthony Bourdain in 2001, when he was still the chef-owner of Les Halles in New York City.
    Life

    Urbanists Could Learn a Lot From Anthony Bourdain

    The work of the acclaimed chef and writer, who has died at 61, provides a model for a truly inclusive urbanism based on the creativity of all human beings.

  5. Maps

    The Squirrel Census Answers a Question You Weren’t Asking

    How many squirrels live in New York City's Central Park? Finding the answer was surprisingly complicated.

×