Greater Fort Lauderdale Convention & Visitors Bureau

We can't imagine a better ad for a Florida vacation.

It's snowing in New York today. Wind chill might even bring the temperatures into the single digits. Unsurprisingly, Florida's tourism industry is taking advantage.

To entice winter-weary New Yorkers, the Greater Fort Lauderdale Convention & Visitors Bureau has transformed one Manhattan bus shelter into an oasis. The shelter, at the busy cross-town M42 stop between Lexington and Third Avenue, features heated benches and a bright yellow, beach chair-inspired design.

On opening day, two bathing suit-clad models even braved the cold to hand out free sunglasses and MetroCards and make the case for a Florida vacation. Sounds pretty good right about now.

(h/t PSFK)

Images via Greater Fort Lauderdale Convention & Visitors Bureau.

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