Transportation
Bike-Share Could Be 'A Much More Integrated Platform,' Says Bike-Share CEO
Alta Bicycle Share, the nation's biggest bike-share company, just changed its name to Motivate. We chatted with CEO Jay Walder about his plans for the future.
Last fall, when a group of deep-pocketed investors took over Alta Bicycle Share—the troubled company that operates bike-share systems in New York, Washington, D.C., Chicago, and several other major cities—one of the first moves they made was to bring on Jay Walder to head up the company.
Walder has a long track record running big municipal transportation systems, in New York, London, and Hong Kong. Along with the shift of headquarters from Portland, Oregon, to New York, the hire was a signal that things were going to be different for the bike-share pioneer, which had been struggling financially, going forward.