M2Film

A Danish company is hellbent on making the bus seem cool.

A few years ago, we wrote about an epic public bus ad from the enthusiastic Danes of Midttrafik, a mass transit solutions company. Featuring a sexy, gravelly voiced driver, copious slow motion effects and a sweeping soundtrack, you would be right to question whether public transportation could ever look cooler.

Until now. Midtraffik and Danish production company M2Film are back with "Epic Bus - The Sequel," which features an unlikely hero: The public bus passenger himself. Watch as our goofy-looking, mop-headed protagonist cruises through life, dropping panties and drawing cheering crowds thanks to one very special vehicle: the bus.

The Copenhagen Post reports that 2014 set records for the number of cars on Danish roads. Maybe Blondie here (not to mention his friend Miss Paraguay) will change some minds—though hopefully not via Molotov cocktails.

About the Author

Most Popular

  1. a photo of Uber CEO Travis Kalanick in 2016.
    Transportation

    What Uber Did

    In his new book on the “Battle for Uber,” Mike Isaac chronicles the ruthless rise of the ride-hailing company and its founding CEO, Travis Kalanick.

  2. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  3. Transportation

    A Micromobility Experiment in Pittsburgh Aims to Get People Out of Their Cars

    The Pittsburgh Micromobility Collective will create all-in-one mobility hubs near transit stops, to compete with Uber and Lyft and help commuters go car-free.

  4. a photo of a NYC bus
    Transportation

    Why the Bus Got So Bad, and How to Save It

    TransitCenter’s Steven Higashide has created a how-to guide to help city leaders and public transportation advocates save struggling bus systems.

  5. Perspective

    How Cities Address the Housing Crisis, and Why It’s Not Enough

    Local officials from across the U.S. are gathering to discuss ways to address the affordable housing crisis but, they say the federal government must do more.

×