The smartphone-enhanced, coffee-slinging, pro-networking Leap Transit could only exist in the Bay.

Close your eyes, listen to this video's soundtrack, and try to imagine what's happening. Are climbers cresting Everest's mighty peak? Is a physically disabled runner overcoming all odds to win the New York Marathon?

Nope. The rousing score is touting an ad for San Francisco's new luxury-bus service, Leap Transit.

After a couple years of testing, the private line opened this week for service between the Marina District and downtown. It's sort of the anti-Muni for the young tech crowd. It looks chic and spacious, but taking a $6 ride means downloading the Leap app, creating an account, uploading a photo (required), entering credit-card information ... and that's as far as I got, because I'm fine taking Muni.

But the video shows what happens next. It starts with scanning a QR code to climb aboard (tattoos also required):

Then you plant your butt on cushy seats next to wall paneling that looks ripped from an old, weathered barn:

You also deal with some kind of greeter, because the Leap process is complex enough to require on-site support:

And there's mind-melding with your laptop (note the entire trip probably takes all of 15 minutes):

Yeah, this Luddite behavior would never happen:

Use your phone to purchase health food like this vegan, organic, gluten-free protein shake. The snacks currently on offer are Blue Bottle Coffee and Happy Moose Juice (perhaps this "Kale Earnhardt" slurry?):

And don't forget to stare off while dreaming about disrupting an industry:

Consult your phone again for the 411 on almond-butter bars:

And lock yourself into a hermetic media-verse. Or who knows—maybe these folks are actually interacting with each other, via Leap's ability to peruse the profiles of other riders:

Forget about arriving at a destination—fade into a dream vision of halcyon brand perfection:

About the Author

Most Popular

  1. Equity

    How Poor Americans Get Exploited by Their Landlords

    American landlords derive more profit from renters in low-income neighborhoods, researchers Matthew Desmond and Nathan Wilmers find.

  2. A photo of the interior of a WeWork co-working office.
    Design

    WeWork Wants to Build the ‘Future of Cities.’ What Does That Mean?

    The co-working startup is hatching plans to deploy data to reimagine urban problems. In the past, it has profiled neighborhoods based on class indicators.

  3. An illustration of a private train.
    Transportation

    Let’s Buy a Train

    If you dream of roaming the U.S. in a your own personal train car, you still can. But Amtrak cuts have railcar owners wondering if their days are numbered.

  4. Solar panels on the tiled roof of a two-story house.
    Environment

    Solar Batteries Are Winning Over German Homeowners

    Solar home storage has morphed from a niche product in Germany to one with enormous mainstream potential.

  5. Students cheer at Kalamazoo Central High School graduation.
    Life

    A Guide to Successful Place-Based Economic Policies

    A new Upjohn Institute report documents four key pillars that can guide successful place-based economic development and local job growth.