London's New Plan to Save Its Gondola: Booze

London is considering a new way to get more passengers to ride its chronically under-used cross-river gondola: it may let them get drunk.

This week, the operating company behind East London’s Emirates Air Line—which crosses the Thames from a site in the city’s former Docklands—submitted an application for a commercial liquor license at its two riverside terminals. If approved by the city, it would allow the company to open champagne bars at both its riverside terminals. To lure more visitors onto the service, they may also host film screenings, karaoke, and “silent disco” nights, where people come together to dance to music provided solely via their own headphones.