Digital displays in bars across the U.S will offer the best routes to stumble home.

Coming up next on your bar’s playlist? Could be a safe ride home, if you’re tippling at a tavern looped into TransitScreen’s partnership with TouchTunes, the largest digital jukebox company in the U.S.

Think of TransitScreen as one of the better transportation apps out there, broadcasting real-time, localized bus, train, bike and ride-hailing options onto any web-enabled screen. That can include your phone, but the service is really designed for large-scale schedule and route displays in public spaces such as cafes, lobbies, and outdoor kiosks. Watering holes were another obvious site to drop the product, co-founder Ryan Croft told the Washington Business Journal. TouchTunes boasts interactive music displays in 75,000 bars, restaurants, and other venues around the U.S., according to a release. “This is the perfect combination. They have a captive audience of a couple million people a day who are drinking probably more than they should and need to get home,” Croft said. “We provide them the information they need to get home safely.”

The mobility info pops up, ad-like, above TouchTune’s ongoing video loops, next to a “get home safe” message from one of Pernod Ricard USA’s many brands of booze. The beverage company is backing the initial launch, which went live this past weekend in about 200 locations in 14 U.S. cities, including Chicago, Los Angeles, New York, Seattle, and Detroit.

It’s hard to argue with the life-saving utility of providing pragmatic transit information to a roomful of drinkers, even if they must be accompanied by ads for Absolut and Bacardi. With the fast-paced spread of interactive signage searing eyeballs (and titillating porn watchers), we appear to be getting closer to a Minority Report-world of immersive marketing every day. At least now we’ll know the very best way to stumble home through this dystopia.

About the Author

Most Popular

  1. Homes in Amsterdam are pictured.
    Equity

    Amsterdam's Plan: If You Buy a Newly Built House, You Can't Rent It Out

    In an effort to make housing more affordable, the Dutch capital is crafting a law that says anyone who buys a newly built home must live in it themselves.

  2. Design

    Cities Deserve Better Than These Thomas Heatherwick Gimmicks

    The “Vessel” at New York’s Hudson Yards—like so many of his designs—look as if the dystopian world of 1984 has been given a precious makeover.

  3. North Carolina's legislature building.
    Life

    North Carolina’s Contentious Bid to Bridge the Urban-Rural Divide

    The state plans to relocate its Division of Motor Vehicles from booming Raleigh to lagging Rocky Mount. Can this be a national model for decentralizing power?

  4. Equity

    Why the Poor Effectively Pay More for Housing

    American landlords derive more profit from renters in low-income neighborhoods, researchers Matthew Desmond and Nathan Wilmers find.

  5. Transportation

    China's 50-Lane Traffic Jam Is Every Commuter's Worst Nightmare

    What happens when a checkpoint merges 50 lanes down to 20.