Digital displays in bars across the U.S will offer the best routes to stumble home.

Coming up next on your bar’s playlist? Could be a safe ride home, if you’re tippling at a tavern looped into TransitScreen’s partnership with TouchTunes, the largest digital jukebox company in the U.S.

Think of TransitScreen as one of the better transportation apps out there, broadcasting real-time, localized bus, train, bike and ride-hailing options onto any web-enabled screen. That can include your phone, but the service is really designed for large-scale schedule and route displays in public spaces such as cafes, lobbies, and outdoor kiosks. Watering holes were another obvious site to drop the product, co-founder Ryan Croft told the Washington Business Journal. TouchTunes boasts interactive music displays in 75,000 bars, restaurants, and other venues around the U.S., according to a release. “This is the perfect combination. They have a captive audience of a couple million people a day who are drinking probably more than they should and need to get home,” Croft said. “We provide them the information they need to get home safely.”

The mobility info pops up, ad-like, above TouchTune’s ongoing video loops, next to a “get home safe” message from one of Pernod Ricard USA’s many brands of booze. The beverage company is backing the initial launch, which went live this past weekend in about 200 locations in 14 U.S. cities, including Chicago, Los Angeles, New York, Seattle, and Detroit.

It’s hard to argue with the life-saving utility of providing pragmatic transit information to a roomful of drinkers, even if they must be accompanied by ads for Absolut and Bacardi. With the fast-paced spread of interactive signage searing eyeballs (and titillating porn watchers), we appear to be getting closer to a Minority Report-world of immersive marketing every day. At least now we’ll know the very best way to stumble home through this dystopia.

About the Author

Most Popular

  1. A photo of a police officer in El Paso, Texas.
    Equity

    What New Research Says About Race and Police Shootings

    Two new studies have revived the long-running debate over how police respond to white criminal suspects versus African Americans.

  2. Equity

    What Happened to Crime in Camden?

    Often ranked as one of the deadliest cities in America, Camden, New Jersey, ended 2017 with its lowest homicide rate since the 1980s.

  3. A mural on the side of a building shows a man standing in a city street.
    Life

    The Polarizing Mayor Who Embodied ‘Blue-Collar Conservatism’

    Frank Rizzo, Philadelphia’s mayor from 1972 to 1980, appealed to “law and order” and white working-class identity—a sign of politics to come, says the author of a new book.

  4. A Seoul Metro employee, second left, monitors passengers, to ensure face masks are worn, on a platform inside a subway station in Seoul, South Korea.
    Transportation

    How to Safely Travel on Mass Transit During Coronavirus

    To stay protected from Covid-19 on buses, trains and planes, experts say to focus more on distance from fellow passengers than air ventilation or surfaces.

  5. photo: People embrace after a tanker truck drove into protesters on the I-35W bridge on May 31 in Minneapolis.
    Equity

    Why Are Protesters Getting Run Over?

    Drivers have repeatedly targeted George Floyd demonstrations with vehicle ramming attacks — a lethal terror tactic fueled in part by far-right memes.

×