Transportation
Denver's New Transit Mascot Is a Total Jerk
The Colorado metro's Regional Transportation District goes irreverent with its “Don’t Be Jimmy” campaign, starring a boorish rider who just dodged a sexually transmitted disease.
A loud man talking in public about his close call with an STD is the new face of a major mass transit system. Denver’s Regional Transportation District has just unveiled its new rider-behavior campaign, which revolves around the central character of “Jimmy,” a cartoon commuter with several behavioral problems.
"Jimmy’s the name…. Ruining your ride’s my game,” Jimmy menaces in one graphic. In other PSAs going up around the system, he sings a mangled version of Journey’s “Don’t Stop Believin’,” hoists a foamy beer while kicking up his feet, and overshares on his cellphone, telling everyone within earshot, "Doc said it was just a cold sore after all.” These scenarios are all accompanied by the stern warning, “DON’T BE JIMMY.”