Culture
ESPN's #1 Show in Latin America Is About Cities
For a show ostensibly about soccer, Capitales del Fútbol is extremely low on sports highlights.
The second season of ESPN’s all-time highest-rated original series in Latin America premiered last week. The subject? Cities -- like Mexico City, Milan, and Buenos Aires -- with major sporting rivalries. (And how to spend your money, if you visit.)
Seven million viewers tuned to watch last season’s four-episode run of Capitales del Fútbol, a show that is equal parts travel documentary, marketing venture, and sports feature. Simultaneously broadcast in Spanish and Portuguese from Santo Domingo to São Paulo, Capitales del Fútbol was one of the top ten shows on ESPN for four weeks last year.